Deal Sheet: 2026 Aviator Reserve

Don Franklin Lincoln Elizabethtown · Elizabethtown, KY · VIN: 5LM5J7XC9TGL19042

Negotiation Guide

Opening Offer

$82,366

Fair Price

$83,866

Walk Away Above

$83,448

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,897

Est. Invoice$76,388

Holdback (est.)$2,491

MSRP (Sticker)$83,030

Asking Price$88,030

Markup+$5,000

Est. Dealer Margin on This Car$14,133

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)+$3,710

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell20 days

Avg Sold Markup+$1,500

Price History

Jul 9, 2026$84,030 → $88,030(+$4,000)

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