Deal Sheet: 2026 Aviator Reserve

Ted Russell Lincoln · Knoxville, TN · VIN: 5LM5J7XC9TGL18487

Negotiation Guide

Opening Offer

$83,626

Fair Price

$85,126

Walk Away Above

$84,713

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,027

Est. Invoice$77,556

Holdback (est.)$2,529

MSRP (Sticker)$84,300

Asking Price$89,300

Markup+$5,000

Est. Dealer Margin on This Car$14,273

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)+$185

Avg Markup (Aviator)+$5,000

% Below MSRP70%

Avg Days to Sell21 days

Avg Sold Markup-$239

Price History

Jul 9, 2026$85,300 → $89,300(+$4,000)

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