Deal Sheet: 2026 Aviator Reserve

Moses Lincoln · St Albans, WV · VIN: 5LM5J7XC9TGL13340

Negotiation Guide

Opening Offer

$77,924

Fair Price

$79,424

Walk Away Above

$78,987

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,910

Est. Invoice$72,266

Holdback (est.)$2,357

MSRP (Sticker)$78,550

Asking Price$83,550

Markup+$5,000

Est. Dealer Margin on This Car$13,641

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$79,550 → $83,550(+$4,000)

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Moses LincolnSt Albans, WV

+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,35025d