Deal Sheet: 2026 Aviator Reserve

Permian Lincoln · Hobbs, NM · VIN: 5LM5J7XC9TGL05142

Negotiation Guide

Opening Offer

$74,022

Fair Price

$75,522

Walk Away Above

$75,069

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,407

Est. Invoice$68,646

Holdback (est.)$2,238

MSRP (Sticker)$74,615

Asking Price$79,615

Markup+$5,000

Est. Dealer Margin on This Car$13,208

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,692

Avg Markup (Aviator)+$5,000

% Below MSRP96%

Avg Days to Sell24 days

Avg Sold Markup-$557

Price History

Jul 9, 2026$75,615 → $79,615(+$4,000)

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