Deal Sheet: 2026 Aviator Reserve

Liccardi Lincoln · Watchung, NJ · VIN: 5LM5J7XC8TGL25415

Negotiation Guide

Opening Offer

$82,404

Fair Price

$83,904

Walk Away Above

$83,137

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,309

Est. Invoice$75,780

Holdback (est.)$2,471

MSRP (Sticker)$82,370

Asking Price$87,370

Markup+$5,000

Est. Dealer Margin on This Car$14,061

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,445

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$1,007

Price History

Jul 9, 2026$83,370 → $87,370(+$4,000)

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