Deal Sheet: 2026 Aviator Reserve

Lincoln of Morgantown · Morgantown, WV · VIN: 5LM5J7XC8TGL25401

Negotiation Guide

Opening Offer

$80,104

Fair Price

$81,604

Walk Away Above

$80,837

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,262

Est. Invoice$73,664

Holdback (est.)$2,402

MSRP (Sticker)$80,070

Asking Price$85,070

Markup+$5,000

Est. Dealer Margin on This Car$13,808

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$947

Price History

Jul 9, 2026$81,070 → $85,070(+$4,000)

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