Deal Sheet: 2026 Aviator Reserve

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LM5J7XC8TGL25284

Negotiation Guide

Opening Offer

$73,409

Fair Price

$74,909

Walk Away Above

$74,142

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,304

Est. Invoice$67,505

Holdback (est.)$2,201

MSRP (Sticker)$73,375

Asking Price$78,375

Markup+$5,000

Est. Dealer Margin on This Car$13,071

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$183

Avg Markup (Aviator)+$5,000

% Below MSRP70%

Avg Days to Sell22 days

Avg Sold Markup+$9

Price History

Jul 9, 2026$74,375 → $78,375(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d