Deal Sheet: 2026 Aviator Reserve

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J7XC8TGL24569

Negotiation Guide

Opening Offer

$80,974

Fair Price

$82,474

Walk Away Above

$81,707

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,037

Est. Invoice$74,465

Holdback (est.)$2,428

MSRP (Sticker)$80,940

Asking Price$85,940

Markup+$5,000

Est. Dealer Margin on This Car$13,903

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

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