Deal Sheet: 2026 Aviator Reserve

Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LM5J7XC8TGL24037

Negotiation Guide

Opening Offer

$85,144

Fair Price

$86,644

Walk Away Above

$85,877

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,748

Est. Invoice$78,301

Holdback (est.)$2,553

MSRP (Sticker)$85,110

Asking Price$90,110

Markup+$5,000

Est. Dealer Margin on This Car$14,362

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$3,100

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell19 days

Avg Sold Markup+$1,391

Price History

Jul 9, 2026$86,110 → $90,110(+$4,000)

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