Deal Sheet: 2026 Aviator Reserve

Hansel Lincoln · Santa Rosa, CA · VIN: 5LM5J7XC8TGL23812

Negotiation Guide

Opening Offer

$84,884

Fair Price

$86,384

Walk Away Above

$85,617

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,517

Est. Invoice$78,062

Holdback (est.)$2,546

MSRP (Sticker)$84,850

Asking Price$89,850

Markup+$5,000

Est. Dealer Margin on This Car$14,334

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)+$1,661

Avg Markup (Aviator)+$5,000

% Below MSRP45%

Avg Days to Sell15 days

Avg Sold Markup-$1,000

Price History

Jul 9, 2026$85,850 → $89,850(+$4,000)

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+$5,000$84,12039d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d