Deal Sheet: 2026 Aviator Reserve

Randy Marion Ford Lincoln, LLC · Statesville, NC · VIN: 5LM5J7XC8TGL23616

Negotiation Guide

Opening Offer

$84,384

Fair Price

$85,884

Walk Away Above

$85,117

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,072

Est. Invoice$77,602

Holdback (est.)$2,531

MSRP (Sticker)$84,350

Asking Price$89,350

Markup+$5,000

Est. Dealer Margin on This Car$14,279

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$891

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell23 days

Avg Sold Markup-$273

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