Deal Sheet: 2026 Aviator Reserve

Schultz Lincoln · Nanuet, NY · VIN: 5LM5J7XC8TGL23440

Negotiation Guide

Opening Offer

$75,369

Fair Price

$76,869

Walk Away Above

$76,102

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$67,048

Est. Invoice$69,308

Holdback (est.)$2,260

MSRP (Sticker)$75,335

Asking Price$80,335

Markup+$5,000

Est. Dealer Margin on This Car$13,287

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$1,946

Avg Markup (Aviator)+$5,000

% Below MSRP95%

Avg Days to Sell23 days

Avg Sold Markup-$945

Price History

Jul 9, 2026$76,335 → $80,335(+$4,000)

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