Deal Sheet: 2026 Aviator Reserve

Reineke Lincoln of Findlay · Findlay, OH · VIN: 5LM5J7XC8TGL22644

Negotiation Guide

Opening Offer

$84,894

Fair Price

$86,394

Walk Away Above

$85,627

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,525

Est. Invoice$78,071

Holdback (est.)$2,546

MSRP (Sticker)$84,860

Asking Price$89,860

Markup+$5,000

Est. Dealer Margin on This Car$14,335

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,816

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell23 days

Avg Sold Markup-$509

Price History

Jul 9, 2026$85,860 → $89,860(+$4,000)

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d