Deal Sheet: 2026 Aviator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LM5J7XC8TGL21400

Negotiation Guide

Opening Offer

$75,400

Fair Price

$76,900

Walk Away Above

$76,453

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,644

Est. Invoice$69,925

Holdback (est.)$2,280

MSRP (Sticker)$76,005

Asking Price$81,005

Markup+$5,000

Est. Dealer Margin on This Car$13,361

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$77,005 → $81,005(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

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+$5,000$87,35025d