Deal Sheet: 2026 Aviator Reserve

Sheehy Lincoln of Gaithersburg · Gaithersburg, MD · VIN: 5LM5J7XC8TGL21008

Negotiation Guide

Opening Offer

$74,905

Fair Price

$76,405

Walk Away Above

$75,955

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,199

Est. Invoice$69,465

Holdback (est.)$2,265

MSRP (Sticker)$75,505

Asking Price$80,505

Markup+$5,000

Est. Dealer Margin on This Car$13,306

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$1,867

Avg Markup (Aviator)+$5,000

% Below MSRP95%

Avg Days to Sell24 days

Avg Sold Markup-$1,720

Price History

Jul 9, 2026$76,505 → $80,505(+$4,000)

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