Deal Sheet: 2026 Aviator Reserve

Kruse Lincoln · Marshall, MN · VIN: 5LM5J7XC8TGL20537

Negotiation Guide

Opening Offer

$80,601

Fair Price

$82,101

Walk Away Above

$81,676

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,313

Est. Invoice$74,750

Holdback (est.)$2,438

MSRP (Sticker)$81,250

Asking Price$86,250

Markup+$5,000

Est. Dealer Margin on This Car$13,938

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,070

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell25 days

Avg Sold Markup-$1,079

Price History

Jul 9, 2026$82,250 → $86,250(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d