Deal Sheet: 2026 Aviator Reserve

Olathe Lincoln · Olathe, KS · VIN: 5LM5J7XC8TGL20294

Negotiation Guide

Opening Offer

$81,623

Fair Price

$83,123

Walk Away Above

$82,701

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,229

Est. Invoice$75,698

Holdback (est.)$2,468

MSRP (Sticker)$82,280

Asking Price$87,280

Markup+$5,000

Est. Dealer Margin on This Car$14,051

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$138

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell20 days

Avg Sold Markup-$233

Price History

Jul 9, 2026$83,280 → $87,280(+$4,000)

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