Deal Sheet: 2026 Aviator Reserve

Morlan Ford-Lincoln · Sikeston, MO · VIN: 5LM5J7XC8TGL20229

Negotiation Guide

Opening Offer

$81,712

Fair Price

$83,212

Walk Away Above

$82,791

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,309

Est. Invoice$75,780

Holdback (est.)$2,471

MSRP (Sticker)$82,370

Asking Price$87,370

Markup+$5,000

Est. Dealer Margin on This Car$14,061

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,455

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell20 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$83,370 → $87,370(+$4,000)

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