Deal Sheet: 2026 Aviator Reserve

Coccia Lincoln · Wilkes-Barre, PA · VIN: 5LM5J7XC8TGL19954

Negotiation Guide

Opening Offer

$74,519

Fair Price

$76,019

Walk Away Above

$75,462

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,665

Est. Invoice$68,913

Holdback (est.)$2,247

MSRP (Sticker)$74,905

Asking Price$79,905

Markup+$5,000

Est. Dealer Margin on This Car$13,240

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$15

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell19 days

Avg Sold Markup-$302

Price History

Jul 9, 2026$75,905 → $79,905(+$4,000)

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