Deal Sheet: 2026 Aviator Reserve

Boulevard Lincoln · Millsboro, DE · VIN: 5LM5J7XC8TGL19419

Negotiation Guide

Opening Offer

$71,355

Fair Price

$72,855

Walk Away Above

$72,390

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,013

Est. Invoice$66,171

Holdback (est.)$2,158

MSRP (Sticker)$71,925

Asking Price$76,925

Markup+$5,000

Est. Dealer Margin on This Car$12,912

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$13

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell21 days

Avg Sold Markup-$310

Price History

Jul 9, 2026$72,925 → $76,925(+$4,000)

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