Deal Sheet: 2026 Aviator Reserve

Art Hill Lincoln · Merrillville, IN · VIN: 5LM5J7XC8TGL03690

Negotiation Guide

Opening Offer

$83,150

Fair Price

$84,650

Walk Away Above

$84,235

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,600

Est. Invoice$77,114

Holdback (est.)$2,515

MSRP (Sticker)$83,820

Asking Price$88,820

Markup+$5,000

Est. Dealer Margin on This Car$14,220

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$272

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell26 days

Avg Sold Markup-$1,737

Price History

Jul 9, 2026$84,820 → $88,820(+$4,000)

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