Deal Sheet: 2026 Aviator Reserve

Lincoln of Wayne · Wayne, NJ · VIN: 5LM5J7XC7TGL24899

Negotiation Guide

Opening Offer

$72,659

Fair Price

$74,159

Walk Away Above

$73,392

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,636

Est. Invoice$66,815

Holdback (est.)$2,179

MSRP (Sticker)$72,625

Asking Price$77,625

Markup+$5,000

Est. Dealer Margin on This Car$12,989

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)+$3,571

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,948

Price History

Jul 9, 2026$73,625 → $77,625(+$4,000)

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+$5,000$87,35025d