Deal Sheet: 2026 Aviator Reserve

Sanderson Lincoln · Phoenix, AZ · VIN: 5LM5J7XC7TGL24739

Negotiation Guide

Opening Offer

$85,414

Fair Price

$86,914

Walk Away Above

$86,147

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,988

Est. Invoice$78,550

Holdback (est.)$2,561

MSRP (Sticker)$85,380

Asking Price$90,380

Markup+$5,000

Est. Dealer Margin on This Car$14,392

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,171

Avg Markup (Aviator)+$5,000

% Below MSRP28%

Avg Days to Sell19 days

Avg Sold Markup+$1,627

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