Deal Sheet: 2026 Aviator Reserve

Olathe Lincoln · Olathe, KS · VIN: 5LM5J7XC7TGL24563

Negotiation Guide

Opening Offer

$73,889

Fair Price

$75,389

Walk Away Above

$74,622

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,731

Est. Invoice$67,947

Holdback (est.)$2,216

MSRP (Sticker)$73,855

Asking Price$78,855

Markup+$5,000

Est. Dealer Margin on This Car$13,124

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$138

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell20 days

Avg Sold Markup-$233

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