Deal Sheet: 2026 Aviator Reserve

Apple Lincoln Apple Valley · Apple Valley, MN · VIN: 5LM5J7XC7TGL23901

Negotiation Guide

Opening Offer

$83,704

Fair Price

$85,204

Walk Away Above

$84,437

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,466

Est. Invoice$76,976

Holdback (est.)$2,510

MSRP (Sticker)$83,670

Asking Price$88,670

Markup+$5,000

Est. Dealer Margin on This Car$14,204

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)+$3,607

Avg Markup (Aviator)+$5,000

% Below MSRP20%

Avg Days to Sell23 days

Avg Sold Markup+$1,774

Price History

Jul 9, 2026$84,670 → $88,670(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d