Deal Sheet: 2026 Aviator Reserve

Shaker's Family Lincoln · Watertown, CT · VIN: 5LM5J7XC7TGL22571

Negotiation Guide

Opening Offer

$74,659

Fair Price

$76,159

Walk Away Above

$75,392

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,416

Est. Invoice$68,655

Holdback (est.)$2,239

MSRP (Sticker)$74,625

Asking Price$79,625

Markup+$5,000

Est. Dealer Margin on This Car$13,209

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Aviator)+$5,000

% Below MSRP93%

Avg Days to Sell23 days

Avg Sold Markup-$210

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