Deal Sheet: 2026 Aviator Reserve

Apple Lincoln · Columbia, MD · VIN: 5LM5J7XC7TGL21713

Negotiation Guide

Opening Offer

$77,250

Fair Price

$78,750

Walk Away Above

$78,310

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,304

Est. Invoice$71,640

Holdback (est.)$2,336

MSRP (Sticker)$77,870

Asking Price$82,870

Markup+$5,000

Est. Dealer Margin on This Car$13,566

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,462

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup-$901

Price History

Jul 9, 2026$78,870 → $82,870(+$4,000)

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