Deal Sheet: 2026 Aviator Reserve

Lincoln of Memphis · Memphis, TN · VIN: 5LM5J7XC7TGL21372

Negotiation Guide

Opening Offer

$81,575

Fair Price

$83,075

Walk Away Above

$82,537

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,980

Est. Invoice$75,440

Holdback (est.)$2,460

MSRP (Sticker)$82,000

Asking Price$87,000

Markup+$5,000

Est. Dealer Margin on This Car$14,020

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$3,019

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell22 days

Avg Sold Markup+$1,816

Price History

Jul 9, 2026$83,000 → $87,000(+$4,000)

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d