Deal Sheet: 2026 Aviator Reserve

Eau Claire Lincoln · Eau Claire, WI · VIN: 5LM5J7XC7TGL21002

Negotiation Guide

Opening Offer

$84,032

Fair Price

$85,532

Walk Away Above

$85,121

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,392

Est. Invoice$77,933

Holdback (est.)$2,541

MSRP (Sticker)$84,710

Asking Price$89,710

Markup+$5,000

Est. Dealer Margin on This Car$14,318

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$737

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$810

Price History

Jul 9, 2026$85,710 → $89,710(+$4,000)

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