Deal Sheet: 2026 Aviator Reserve

Landmark Lincoln · Englewood, CO · VIN: 5LM5J7XC7TGL20710

Negotiation Guide

Opening Offer

$77,195

Fair Price

$78,695

Walk Away Above

$78,255

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,255

Est. Invoice$71,590

Holdback (est.)$2,334

MSRP (Sticker)$77,815

Asking Price$82,815

Markup+$5,000

Est. Dealer Margin on This Car$13,560

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,617

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell20 days

Avg Sold Markup+$1,446

Price History

Jul 9, 2026$78,815 → $82,815(+$4,000)

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+$5,000$87,35025d