Deal Sheet: 2026 Aviator Reserve

Thornhill Lincoln · Chapmanville, WV · VIN: 5LM5J7XC7TGL20285

Negotiation Guide

Opening Offer

$79,815

Fair Price

$81,315

Walk Away Above

$80,772

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,405

Est. Invoice$73,812

Holdback (est.)$2,407

MSRP (Sticker)$80,230

Asking Price$85,230

Markup+$5,000

Est. Dealer Margin on This Car$13,825

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$103

Avg Markup (Aviator)+$5,000

% Below MSRP71%

Avg Days to Sell18 days

Avg Sold Markup-$1,263

Price History

Jul 9, 2026$81,230 → $85,230(+$4,000)

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