Deal Sheet: 2026 Aviator Reserve

Sakelaris Ford Lincoln of Rolla, Inc. · Rolla, MO · VIN: 5LM5J7XC7TGL19797

Negotiation Guide

Opening Offer

$84,559

Fair Price

$86,059

Walk Away Above

$85,292

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,227

Est. Invoice$77,763

Holdback (est.)$2,536

MSRP (Sticker)$84,525

Asking Price$89,525

Markup+$5,000

Est. Dealer Margin on This Car$14,298

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$1,667

Avg Markup (Aviator)+$5,000

% Below MSRP92%

Avg Days to Sell23 days

Avg Sold Markup-$220

Price History

Jul 9, 2026$85,525 → $89,525(+$4,000)

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