Deal Sheet: 2026 Aviator Reserve

Billy Cain Ford-Lincoln of Cornelia, Inc. · Cornelia, GA · VIN: 5LM5J7XC7TGL19783

Negotiation Guide

Opening Offer

$80,054

Fair Price

$81,554

Walk Away Above

$80,787

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,218

Est. Invoice$73,618

Holdback (est.)$2,401

MSRP (Sticker)$80,020

Asking Price$85,020

Markup+$5,000

Est. Dealer Margin on This Car$13,802

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$630

Avg Markup (Aviator)+$5,000

% Below MSRP63%

Avg Days to Sell23 days

Avg Sold Markup-$342

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