Deal Sheet: 2026 Aviator Reserve

Olathe Lincoln · Olathe, KS · VIN: 5LM5J7XC7TGL17015

Negotiation Guide

Opening Offer

$74,012

Fair Price

$75,512

Walk Away Above

$75,059

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,398

Est. Invoice$68,637

Holdback (est.)$2,238

MSRP (Sticker)$74,605

Asking Price$79,605

Markup+$5,000

Est. Dealer Margin on This Car$13,207

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$138

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell20 days

Avg Sold Markup-$233

Price History

Jul 9, 2026$75,605 → $79,605(+$4,000)

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