Deal Sheet: 2026 Aviator Reserve

Morrie's Grand Ledge Ford/Morrie's Grand Ledge Lincoln · Grand Ledge, MI · VIN: 5LM5J7XC7TGL16916

Negotiation Guide

Opening Offer

$84,369

Fair Price

$85,869

Walk Away Above

$85,460

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,695

Est. Invoice$78,246

Holdback (est.)$2,552

MSRP (Sticker)$85,050

Asking Price$90,050

Markup+$5,000

Est. Dealer Margin on This Car$14,356

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$220

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell22 days

Avg Sold Markup-$83

Price History

Jul 9, 2026$86,050 → $90,050(+$4,000)

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+$5,000$74,50046d

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+$5,000$87,35025d