Deal Sheet: 2026 Aviator Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J7XC7TGL05754

Negotiation Guide

Opening Offer

$77,037

Fair Price

$78,537

Walk Away Above

$78,096

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,113

Est. Invoice$71,443

Holdback (est.)$2,330

MSRP (Sticker)$77,655

Asking Price$82,655

Markup+$5,000

Est. Dealer Margin on This Car$13,542

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$78,655 → $82,655(+$4,000)

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