Deal Sheet: 2026 Aviator Reserve

Crest Lincoln, Inc. · Sterling Heights, MI · VIN: 5LM5J7XC6TGL23470

Negotiation Guide

Opening Offer

$72,419

Fair Price

$73,919

Walk Away Above

$73,152

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,423

Est. Invoice$66,594

Holdback (est.)$2,172

MSRP (Sticker)$72,385

Asking Price$77,385

Markup+$5,000

Est. Dealer Margin on This Car$12,962

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)+$4,329

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell22 days

Avg Sold Markup+$2,068

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