Deal Sheet: 2026 Aviator Reserve

Ourisman Lincoln of Alexandria · Alexandria, VA · VIN: 5LM5J7XC6TGL23324

Negotiation Guide

Opening Offer

$83,864

Fair Price

$85,364

Walk Away Above

$84,597

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,609

Est. Invoice$77,124

Holdback (est.)$2,515

MSRP (Sticker)$83,830

Asking Price$88,830

Markup+$5,000

Est. Dealer Margin on This Car$14,221

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)+$309

Avg Markup (Aviator)+$5,000

% Below MSRP63%

Avg Days to Sell22 days

Avg Sold Markup-$224

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