Deal Sheet: 2026 Aviator Reserve

Jenkins & Wynne Lincoln · Clarksville, TN · VIN: 5LM5J7XC6TGL21735

Negotiation Guide

Opening Offer

$78,826

Fair Price

$80,326

Walk Away Above

$79,893

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,719

Est. Invoice$73,103

Holdback (est.)$2,384

MSRP (Sticker)$79,460

Asking Price$84,460

Markup+$5,000

Est. Dealer Margin on This Car$13,741

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$950

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell20 days

Avg Sold Markup-$377

Price History

Jul 9, 2026$80,460 → $84,460(+$4,000)

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