Deal Sheet: 2026 Aviator Reserve

Shottenkirk Ford Lincoln · West Burlington, IA · VIN: 5LM5J7XC6TGL21413

Negotiation Guide

Opening Offer

$83,358

Fair Price

$84,858

Walk Away Above

$84,444

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,787

Est. Invoice$77,308

Holdback (est.)$2,521

MSRP (Sticker)$84,030

Asking Price$89,030

Markup+$5,000

Est. Dealer Margin on This Car$14,243

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$903

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell18 days

Avg Sold Markup-$1,750

Price History

Jul 9, 2026$85,030 → $89,030(+$4,000)

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+$5,000$77,97039d

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+$5,000$82,50039d

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+$5,000$87,07046d

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+$5,000$74,50046d