Deal Sheet: 2026 Aviator Reserve

D-Patrick Lincoln · Evansville, IN · VIN: 5LM5J7XC6TGL21069

Negotiation Guide

Opening Offer

$84,091

Fair Price

$85,591

Walk Away Above

$85,060

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,232

Est. Invoice$77,768

Holdback (est.)$2,536

MSRP (Sticker)$84,530

Asking Price$89,530

Markup+$5,000

Est. Dealer Margin on This Car$14,298

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$403

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$348

Price History

Jul 9, 2026$85,530 → $89,530(+$4,000)

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+$5,000$87,35025d