Deal Sheet: 2026 Aviator Reserve

Eau Claire Lincoln · Eau Claire, WI · VIN: 5LM5J7XC6TGL20925

Negotiation Guide

Opening Offer

$83,994

Fair Price

$85,494

Walk Away Above

$84,727

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,724

Est. Invoice$77,243

Holdback (est.)$2,519

MSRP (Sticker)$83,960

Asking Price$88,960

Markup+$5,000

Est. Dealer Margin on This Car$14,236

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$737

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$810

Price History

Jul 9, 2026$84,960 → $88,960(+$4,000)

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