Deal Sheet: 2026 Aviator Reserve

Stevens Creek Lincoln · San Jose, CA · VIN: 5LM5J7XC6TGL20486

Negotiation Guide

Opening Offer

$72,959

Fair Price

$74,459

Walk Away Above

$73,692

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,903

Est. Invoice$67,091

Holdback (est.)$2,188

MSRP (Sticker)$72,925

Asking Price$77,925

Markup+$5,000

Est. Dealer Margin on This Car$13,022

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)+$5,000

Avg Markup (Aviator)+$5,000

% Below MSRP0%

Avg Days to Sell11 days

Avg Sold Markup+$1,578

Price History

Jul 9, 2026$73,925 → $77,925(+$4,000)

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