Deal Sheet: 2026 Aviator Reserve

Ulrich Lincoln · Pella, IA · VIN: 5LM5J7XC6TGL20360

Negotiation Guide

Opening Offer

$83,931

Fair Price

$85,431

Walk Away Above

$84,901

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,089

Est. Invoice$77,620

Holdback (est.)$2,531

MSRP (Sticker)$84,370

Asking Price$89,370

Markup+$5,000

Est. Dealer Margin on This Car$14,281

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,381

Avg Markup (Aviator)+$5,000

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$966

Price History

Jul 9, 2026$85,370 → $89,370(+$4,000)

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+$5,000$74,50046d

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+$5,000$87,35025d