Deal Sheet: 2026 Aviator Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LM5J7XC6TGL19984

Negotiation Guide

Opening Offer

$83,904

Fair Price

$85,404

Walk Away Above

$84,637

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,644

Est. Invoice$77,160

Holdback (est.)$2,516

MSRP (Sticker)$83,870

Asking Price$88,870

Markup+$5,000

Est. Dealer Margin on This Car$14,226

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$84,870 → $88,870(+$4,000)

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