Deal Sheet: 2026 Aviator Reserve

Richmond Lincoln · Richmond, VA · VIN: 5LM5J7XC6TGL19922

Negotiation Guide

Opening Offer

$81,744

Fair Price

$83,244

Walk Away Above

$82,707

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,131

Est. Invoice$75,596

Holdback (est.)$2,465

MSRP (Sticker)$82,170

Asking Price$87,170

Markup+$5,000

Est. Dealer Margin on This Car$14,039

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$756

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell26 days

Avg Sold Markup-$448

Price History

Jul 9, 2026$83,170 → $87,170(+$4,000)

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+$5,000$87,35025d