Deal Sheet: 2026 Aviator Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J7XC6TGL19743

Negotiation Guide

Opening Offer

$83,398

Fair Price

$84,898

Walk Away Above

$84,484

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,822

Est. Invoice$77,344

Holdback (est.)$2,522

MSRP (Sticker)$84,070

Asking Price$89,070

Markup+$5,000

Est. Dealer Margin on This Car$14,248

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$85,070 → $89,070(+$4,000)

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d