Deal Sheet: 2026 Aviator Reserve

Capital Lincoln of Wilmington · Wilmington, NC · VIN: 5LM5J7XC6TGL18916

Negotiation Guide

Opening Offer

$80,472

Fair Price

$81,972

Walk Away Above

$81,546

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,197

Est. Invoice$74,630

Holdback (est.)$2,434

MSRP (Sticker)$81,120

Asking Price$86,120

Markup+$5,000

Est. Dealer Margin on This Car$13,923

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$441

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell21 days

Avg Sold Markup-$257

Price History

Jul 9, 2026$82,120 → $86,120(+$4,000)

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