Deal Sheet: 2026 Aviator Reserve

Gordie Boucher Lincoln · West Allis, WI · VIN: 5LM5J7XC6TGL16132

Negotiation Guide

Opening Offer

$76,095

Fair Price

$77,595

Walk Away Above

$77,150

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,267

Est. Invoice$70,569

Holdback (est.)$2,301

MSRP (Sticker)$76,705

Asking Price$81,705

Markup+$5,000

Est. Dealer Margin on This Car$13,438

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)+$4,110

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$1,734

Price History

Jul 9, 2026$77,705 → $81,705(+$4,000)

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