Deal Sheet: 2026 Aviator Reserve

Riverside Lincoln · Macon, GA · VIN: 5LM5J7XC6TGL16065

Negotiation Guide

Opening Offer

$81,464

Fair Price

$82,964

Walk Away Above

$82,542

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,087

Est. Invoice$75,550

Holdback (est.)$2,464

MSRP (Sticker)$82,120

Asking Price$87,120

Markup+$5,000

Est. Dealer Margin on This Car$14,033

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)+$86

Avg Markup (Aviator)+$5,000

% Below MSRP73%

Avg Days to Sell23 days

Avg Sold Markup-$1,487

Price History

Jul 9, 2026$83,120 → $87,120(+$4,000)

Cheaper Aviator Reserve Inventory

Napleton LincolnGlenview, IL

+$5,000$77,97039d

East Carolina LincolnGreenville, NC

+$5,000$90,01046d

Knudtsen Foothills LincolnSpokane, WA

+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d